Hi, I'm Jen
Bookkeeper, small business advocate, and firm believer that managing your finances shouldn't feel like a punishment.
Experience
30+ Years
From Spreadsheet Stress to Financial Freedom
I started Flip Flop Financials because I saw too many talented, hardworking business owners drowning in receipts and dreading tax season — not because they weren't smart, but because nobody had ever made finances feel approachable for them.
With over 30 years of accounting and bookkeeping experience, I know what it's like to wear every hat at once. That's exactly why I built a practice that's different: no jargon, no judgment, just clear numbers and a partner who genuinely cares about your success.
Whether you're just starting out or trying to untangle years of messy books, I'm here to help you get — and stay — on solid financial ground. And yes, the flip flop thing is very much intentional. Life's too short for stuffy accounting.
When I'm not crunching numbers for clients, you'll find me out on the water with my husband Norb, exploring new destinations, or soaking up the Cape Coral sunshine in the pool with our puppy Harley. Life is good — and your finances can be too.
- Certified Public Accountant (CPA)
- Certified QuickBooks ProAdvisor
- Wave Accounting Specialist
- Over 30 years of accounting & bookkeeping experience
- Specializes in small business & sole proprietors
- Background in small business ownership
- Serving clients across the US remotely
What You Can Always Count On
These aren't just words on a page — they're the principles I bring to every client relationship.
Approachable & Judgment-Free
No question is too basic, no mess too big. We meet you where you are and help you move forward — without the side-eye.
Accurate & Reliable
Your books are handled with care and precision. You can count on us to get it right and flag anything that needs your attention.
Genuinely Invested in You
We're not just processing transactions — we're rooting for your business. Your wins feel like our wins.
Growth-Minded
We keep an eye on the big picture so you can focus on building the business you actually want.
"I started this business because I believe every small business owner deserves a financial partner who speaks their language — not accountant-speak. You built something amazing. Let me help you keep it that way."
— Jen, Founder of Flip Flop Financials
Ready to work together?
Let's start with a free, no-pressure consultation. I'd love to learn about your business.